Ali Xeeshan graduated from the Pakistan Institute of Fashion Design and established his label, Ali Xeeshan Theater Studio, in 2010. Ali’s signature style, based on his strong sense of the idiosyncratic self, can be seen in the label’s three lines: bridal, luxury prêt and menswear, as well as in a capsule of accessories stocked at flagship stores in Karachi and Lahore. His futuristic, flamboyant and unorthodox designs have been showcased at PFDC Sunsilk Fashion Week and APPNA fashion showcase in Washington DC. The label has been nominated five times in the category of Achievement in Luxury Prêt at the LSAs and has been covered by publications such as Khaleej Times, Gulf News, and Vogue India.

"We love the idea of affordable luxury; myfashionfix will allow us to access clients with a narrow income bracket. Andleeb's (Coo, MyFashionFix) expertise and experience will help us tap that market."