With an eye for minutiae details, Waqas and wife Saba Waqas (née Muzaffer) launched their jewellery collection under the name of Print Therapy in 2013. Print Therapy’s philosophy is simple: jewellery that evokes emotion and celebrates the designers' personality, while voicing a stance on various social issues. The brand is primarily known for traditional Indian jewellery and miniature designs on fabric.
Print Therapy has collaborated with labels such as Zara Shahjahan, Jeem, Zonia Anwar and Generation at fashion weeks, and recently started retailing with a small capsule at Khaadi Khaas. It has been featured in publications like Paperazzi and Style Journal, and was also part of the International Fashion Showcase (IFS) London 2014.